Street Branding in Barcelona
Branding
3 min
Walking through the streets of Gràcia in Barcelona, it’s impossible not to notice the diversity of visual identities, both contemporary and traditional, as captured in this collection of photos we took on our daily walk to the studio. The city is a constant source of inspiration.
From expressive lettering and irregular typographic forms to minimalist logotypes and restrained color palettes. We live in an interesting time for branding, where a multilayered visual landscape is emerging in public spaces, allowing very different visual languages to coexist side by side.
Typography is particularly fascinating. Traditional signage often features expressive lettering, decorative details, and forms shaped by traditional craftsmanship. Contemporary identities, on the other hand, often embrace bold geometric typography and vibrant colors. Despite their stylistic differences, both approaches demonstrate how the form of letters alone can become a powerful expression of a brand’s personality.
And I think that’s what I love most about Barcelona. As a designer, I find it impossible to decide which aesthetic appeals to me more. That’s why my camera is just as likely to capture an old neighborhood bar as a new contemporary concept. In both cases, I’m drawn to the same thing: a distinctive character that makes a place unmistakably its own.
Walking through the streets of Gràcia in Barcelona, it’s impossible not to notice the diversity of visual identities, both contemporary and traditional, as captured in this collection of photos we took on our daily walk to the studio. The city is a constant source of inspiration.
From expressive lettering and irregular typographic forms to minimalist logotypes and restrained color palettes. We live in an interesting time for branding, where a multilayered visual landscape is emerging in public spaces, allowing very different visual languages to coexist side by side.
Typography is particularly fascinating. Traditional signage often features expressive lettering, decorative details, and forms shaped by traditional craftsmanship. Contemporary identities, on the other hand, often embrace bold geometric typography and vibrant colors. Despite their stylistic differences, both approaches demonstrate how the form of letters alone can become a powerful expression of a brand’s personality.
And I think that’s what I love most about Barcelona. As a designer, I find it impossible to decide which aesthetic appeals to me more. That’s why my camera is just as likely to capture an old neighborhood bar as a new contemporary concept. In both cases, I’m drawn to the same thing: a distinctive character that makes a place unmistakably its own.
Walking through the streets of Gràcia in Barcelona, it’s impossible not to notice the diversity of visual identities, both contemporary and traditional, as captured in this collection of photos we took on our daily walk to the studio. The city is a constant source of inspiration.
From expressive lettering and irregular typographic forms to minimalist logotypes and restrained color palettes. We live in an interesting time for branding, where a multilayered visual landscape is emerging in public spaces, allowing very different visual languages to coexist side by side.
Typography is particularly fascinating. Traditional signage often features expressive lettering, decorative details, and forms shaped by traditional craftsmanship. Contemporary identities, on the other hand, often embrace bold geometric typography and vibrant colors. Despite their stylistic differences, both approaches demonstrate how the form of letters alone can become a powerful expression of a brand’s personality.
And I think that’s what I love most about Barcelona. As a designer, I find it impossible to decide which aesthetic appeals to me more. That’s why my camera is just as likely to capture an old neighborhood bar as a new contemporary concept. In both cases, I’m drawn to the same thing: a distinctive character that makes a place unmistakably its own.