Acqua di Parma

The Blu Mediterraneo body collection captures the vibrant essence and sun-drenched landscapes of the Italian seaside. To bring this sensory journey to life, we developed a graphic pattern inspired by key Mediterranean ingredients defining each fragrance, from crisp fig leaves to sparkling citrus fruits. Applied across the packaging line, from lip balms to spray body lotions and hand creams, these organic motifs celebrate the rich natural heritage of the region, seamlessly blending iconic fruits with modern aesthetics to evoke the timeless warmth of the Mediterranean coast.