Maar

Our studio partnered with Maar to shape a natural and vegan perfume brand rooted in the essence of the Mediterranean Sea. Working closely with their founder, we crafted a visual identity where sustainability meets high design. Launching small required using a standard flacon, so we designed a bespoke cap and adorned the bottle with a fabric label.

Every component was thoughtfully considered, from recyclable and refillable glass bottles to FSC certified boxes, wooden caps, and cellophane free sealing. The collection includes 4 fragrances, each personifying a woman from around the Mediterranean: Nayla from Tunisia, Mina from Calabria, Élise from Bourgogne, and Chloé from the Nile Delta. By combining local craftsmanship with eco conscious choices, we built an elegant, sustainable experience.