Ferragamo

Firenze Collezione

Packaging & POS

2026

2026

Matíz designed the bespoke bottle and packaging for Firenze Collezione, a collection of six genderless Eau de Parfums capturing the iconic values of the maison. Rooted in the timeless heritage and vibrant spirit of Florence, each fragrance tells a unique story. The sculpted glass bottle feels fluid and organic, mirroring the soft tailoring of the Ferragamo fashion house like an asymmetrical dress frozen in mid twist. To deepen this connection, we selected a textured paper label mimicking woven fabric, crowned with a red marble cap paying homage to historic Tuscan architecture. The result seamlessly blends heritage with modernity, celebrating the enduring connection between Ferragamo and its origins.

Six Ferragamo perfume bottles from the Collezione Firenze, in amber, green, purple, and pink hues, arranged on a marble surface against an ornate Italian architectural backdrop.
Ferragamo Arte perfume from the Collezione Firenze, featuring a soft pink bottle displayed alongside a white rose, red berries, and a piece of wood against an elegant Italian architectural backdrop.
Ferragamo Palazzo perfume from the Collezione Firenze, featuring an amber-colored bottle surrounded by green botanical elements, a cinnamon stick, and golden resin against an elegant Italian architectural backdrop.
Ferragamo perfume bottles from the Collezione Firenze, in purple, amber, orange, and green hues, arranged diagonally on a reflective surface with colorful light reflections and soft shadows.
Ferragamo Bellezza perfume from the Collezione Firenze, featuring an amber-colored bottle displayed alongside a piece of dark leather, natural wood, and delicate white flowers against an elegant Italian architectural backdrop.
Ferragamo Hollywood perfume from the Collezione Firenze, featuring a pale green bottle surrounded by a sliced fig, fresh lime, green leaves, and an orange flower against an elegant Italian architectural backdrop.