Ferragamo

Signorina Retail

Packaging & POS

2025

2025

As the creator of the Signorina bottle, our studio continues to design immersive point of sale spaces for each new chapter of the fragrance line. For the 2023 and 2024 launches of Signorina Libera and Signorina Unica, we developed promotional areas, retail displays, and bespoke glorifiers. Reflecting a free spirit, Signorina Libera rests dynamically at an angle inside a swirling grosgrain ribbon display. For Signorina Unica, a sculptural zigzag ribbon supports the bottle on a circular glorifier, accompanied by delicate tulle flowers that mirror the campaign film. Together, these thoughtful retail installations translate the rich heritage of the fashion house into engaging, memorable in store customer experiences.

Athletic woman's leg in purple-blue
Silhouette jumping in golden light
Ferragamo pop-up shop in a bright yellow & white mall display showcasing perfume & accessories.
Ferragamo Signorina perfume display with yellow flowers & model
Salvatore Ferragamo Signorina Eau de Parfum fragrance bottle on yellow display stand.