Just Cavalli

Give me Magic

Packaging & POS

2025

2025

Embodying the vision of Daniele Lombardo, Just Cavalli's Creative Director, “Give Me Magic” channels the brand's street and tattoo aesthetic into a totem for the new rebel youth. At the heart of the concept is a sculptural fragrance bottle inspired by totem stacking. By contrasting metallic luxury with raw concrete textures and electric colors, the bottle design captures the untamed, disruptive spirit of the urban jungle. This visual tension extends naturally to the secondary packaging, where a bold design remix makes Just Cavalli's signature animalier pattern clash with raw concrete and electric neon graffiti.

Just Cavalli Magic perfume bottle featuring a metallic silver cap and vibrant green glass base, surrounded by vanilla pods, golden resin, and botanical leaves on a textured stone surface.
Just Cavalli Magic promotional display in a modern shopping mall, featuring oversized green and pink perfume bottles, colorful branded packaging, and a black-and-white fashion campaign poster.
Two Just Cavalli Magic perfume bottles in vibrant purple and green, featuring metallic silver caps and textured grey bodies, arranged diagonally on a concrete surface alongside bold pink and black campaign typography.
Just Cavalli Magic pink perfume bottle and matching packaging displayed in an urban setting with graffiti-covered concrete walls, spray paint cans, and vibrant pink and green accents.