Just Cavalli
Give me Magic
Packaging & POS
Embodying the vision of Daniele Lombardo, Just Cavalli's Creative Director, “Give Me Magic” channels the brand's street and tattoo aesthetic into a totem for the new rebel youth. At the heart of the concept is a sculptural fragrance bottle inspired by totem stacking. By contrasting metallic luxury with raw concrete textures and electric colors, the bottle design captures the untamed, disruptive spirit of the urban jungle. This visual tension extends naturally to the secondary packaging, where a bold design remix makes Just Cavalli's signature animalier pattern clash with raw concrete and electric neon graffiti.



