Bellaoggi

Care Cube

Branding, Packaging & POS

2025

2025

Designed for the Italian brand Bellaoggi, CareCube is a fresh, youthful cosmetic collection built around a bright and optimistic aesthetic. We crafted the complete brand identity and packaging from the ground up, capturing a fun and vibrant energy in every detail. Rooted in a minimal, clean, and highly functional approach, the collection balances soft pastel tones with playful typography and geometric touches, turning everyday skincare into a light, joyful ritual. To make the daily experience effortless, each step of the routine covering cleansing, activating, and hydrating features its own distinct color code, perfectly simplifying the three step ritual.

Bellaoggi Care Cube AHA Purifying Serum in a pastel blue dropper bottle covered with water droplets, surrounded by clear water ripples and bright, shimmering reflections.
Bellaoggi Care Cube skincare collection featuring mint green cleansing mousse and makeup remover oil, a pastel blue purifying serum, and lavender hydrogel eye masks, displayed on white geometric podiums against a clean background.
Bellaoggi Care Cube Refreshing Gentle Scrub in a mint green tube covered with water droplets, displayed on a shimmering water surface with soft reflections and ripples.